Cricut Marketing Campaigns
Across global product launch and seasonal campaigns, Cricut introduced cutting machines, heat presses, accessories, and materials to market with a focus on real creative outcomes rather than features alone. Rooted in customer insights, these campaigns positioned Cricut as an intuitive and rewarding creative partner through benefit-driven storytelling and expressive visuals across digital, social, retail, and event channels.
I worked across multiple campaigns, helping translate products into meaningful use cases and showing how Cricut enables people to create projects that feel personal, practical, and emotionally resonant.
Role: Design Direction, Art Direction
Work produced at Cricut
ECD: Stanley Chen
CD: Drew Downie
AD: Malin Wall, Alex Cannon
Copy: Carli Jones, Jessica Griffiths
Across global product launch and seasonal campaigns, Cricut introduced cutting machines, heat presses, accessories, and materials to market with a focus on real creative outcomes rather than features alone. Rooted in customer insights, these campaigns positioned Cricut as an intuitive and rewarding creative partner through benefit-driven storytelling and expressive visuals across digital, social, retail, and event channels.
I worked across multiple campaigns, helping translate products into meaningful use cases and showing how Cricut enables people to create projects that feel personal, practical, and emotionally resonant.
Role: Design Direction, Art Direction
Work produced at Cricut
ECD: Stanley Chen
CD: Drew Downie
AD: Malin Wall, Alex Cannon
Copy: Carli Jones, Jessica Griffiths
New Beginnings OTT
Engagement Ads
Cricut Venture™ Launch Campaign
Cricut Hat Press™ Launch Campaign